An online store that still makes sense when your catalogue grows from twenty products to two hundred.
Online stores fail after launch, not at launch.
Almost everyone asks about the catalogue layout and the payment gateway. Almost nobody asks who updates stock every day, what happens when a buyer wants to cancel, or what it feels like to add fifty new products through the dashboard.
That is what decides whether a store lives. A site can look perfect on launch day and be abandoned three months later — not because there were no buyers, but because running it was painful enough that nobody wanted to.
So I start from the unglamorous end: who operates this, how often, and with how much time. The storefront gets built once that is clear. A neglected store loses to a mediocre but maintained one, every time.
Category, variant, and attribute structure that survives growth. The most expensive thing to fix later.
Layouts that answer buyer objections before they close the tab.
The shortest viable path. Every extra field is a lost buyer.
Gateway integration matched to how your buyers actually pay.
Rates and carrier options that do not ambush people at the last step.
Tested against real tasks: add a product, change stock, process an order, run a promotion.
URL structure, product schema, and meta correct from the start.
The right column matters as much as the left. I would rather lose the project here than have us both discover it in week five.
4–8 weeks. Catalogue size and integration count are the two biggest variables.
Not just the products — who runs this, how often, with what tools. That shapes the system.
Categories, variants, and attributes agreed before pages are built. Getting this wrong means an expensive data migration in six months.
Built and tested with real product data, not lorem ipsum.
Real transactions tested end to end before go-live: payment, notifications, shipping, cancellation.
Indicative conversion only; quoted in IDR. Depends on catalogue size, integrations, and how complex the pricing and shipping rules are.
A hyperlocal business in Mumbai delivering responsibly sourced exotic fruit. The challenge: sell a premium product while keeping a real social mission visible. I built a Wix Studio storefront that does both without either undercutting the other.
View site ↗
A platform connecting small-batch Indonesian snack producers to modern distribution and marketplaces. The classic trap in this category: the "from a home kitchen" story reads sentimental until the product itself stops looking serious. I split the two audiences that had been colliding — retail buyers and B2B buyers — starting at the navigation.
View site ↗See the full portfolio — with the reasoning behind each decision.
For many businesses a marketplace is the right answer, and I will say so if it is. It gives you traffic you do not have to build. Your own store gives you margin, customer data, and control of the experience. Most healthy brands use both. If all your sales come from a marketplace today and you have no audience of your own, a store may not be your priority yet.
Usually WordPress with WooCommerce, or Wix Studio for simpler catalogues. Both are things you can manage yourself and neither locks you in. The choice comes after I understand your catalogue scale and who maintains it.
Often yes, but it depends on what you use and whether it has an open API. That is one of the first things I check in discovery, because an impossible integration is much better discovered in week one than in week six.
