Work.

A digital marketing agency in Jakarta. The challenge: build credibility without looking like every other vendor. I translated their design guidelines into a WordPress site that positions them as a strategic Google Partner rather than a service list.

An education consultancy whose old site buried its main message under feature lists and generic clichés, leaving parents unsure what made them different. I rebuilt it in the language parents actually use — premium in feel, proving credibility with concrete numbers before doubt sets in.

A reproductive health NGO expanding access to safe post-abortion care. Their old site had drifted away from the new international design system. I rebuilt it to align with the global brand without sacrificing what the Indonesian audience responds to.

A feminist organisation strengthening its advocacy. I consolidated editorial content, events, and resources into a single mobilisation hub — migrating from Wix Editor to WordPress, supporting Women’s March Jakarta, FemFest, and more.

A crisis directory for survivors of gender-based violence during COVID-19. I built a WordPress directory mapping verified services by location and need — confidential, immediately accessible, and able to scale to thousands of users.

A youth-driven initiative in Tanzania. The challenge: a gamified quiz for students. I told their impact story through specific outcomes — 1,300 lunches a day, 100 laptops — turning a sense of connection into donor action.

A community project raising literacy and child health in rural Indonesia. I built a Wix Studio site documenting their “Reading Revolution” and Sports Day — the kind of transparency that earns donor trust.

A platform for a mental health professional. The challenge: build trust without feeling clinically cold. I designed an intimate Wix Studio experience balancing warmth with credibility.

An information hub for an Indian-American driver in the Formula Regional European Championship. I framed his journey from Italian F4 to the FRECA podium — a career narrative signalling readiness to sponsors.

A hyperlocal business in Mumbai delivering responsibly sourced exotic fruit. The challenge: sell a premium product while keeping a real social mission visible. I built a Wix Studio storefront that does both without either undercutting the other.